Siena is the trade name and a reference brand for the retail trade of Diademas y Pasadores S.L., a Spanish company established since the 90s in Valencia and specialized in the design, production and marketing of hair ornaments and fashion accessories.

One of the strongest points of Siena is that around the 80% of our collections are designed and produced semi-handcrafted at our premises located in Valencia, Spain, having a great deal of productive processes and using a great diversity of materials.

National implementation

You can find our collections in more than 800 multi-brand retail sale points in Spain and in almost 500 sale points of some of the best-known national retail networks. Our brand is a reference benchmark in the hair accessories sector.

International expansion

Thanks to our exclusive offer and to our entrepreneurial spirit we are currently present in more than 20 countries around the world, having as one of our main goals to expand our international presence.